UP Schools knew that recruiting, fundraising, and support would all increase if they were able to shine a light on their community and culture in a powerful way. After a period of story discovery, we decided to approach this project from two perspectives, and two films: The staff/parents, and the students (aka adults and kids).
We spent an entire week of pre-production interviewing dozens of staff, parents, and students in order to identify the right characters for these films. Everyone we spoke to was incredible. Choosing the final subjects was a very difficult process, but we couldn’t be happier with the end result. Each person we interacted with had a genuine love and appreciation for the UP Schools community and we think that comes through in the final films. We focused on two mentor/mentee student relationships in the “Day in the Life” piece and it’s one of the films we are most proud of to date!