4 KEY INSIGHTS INTO BRANDED CONTENT FROM AN ADVENTURE FILMMAKER (5 minutes of value) (Roo Smith, adventure filmmaker for branded content) A lucky Chat GPT prompt probed me to Roo’s profile. I was instantly obsessed. Ice climbing, surfing, skiing, everything outdoors. It’s not just the fact that he does it but that he...
I sat down with Spencer MacDonald, an Emmy nominated, Berlin based, director who has done extensive work for tourist agencies to talk about his experience. Here’s what I learned! Here's the 25 minute episode 1. It takes BRAVE companies to release creative content that might not be liked No risk, no reward-big surprise!...
What if the most powerful asset in business today isn't your product or your technology, but something far more personal: your story, told through video, reaching precisely the right people at exactly the right time? The Executive Video Revolution: By the Numbers The quiet transformation in executive communication reveals itself through unexpected...
Most people assume Votary Films is being hired mostly for marketing. But something fascinating has happened in recent years: our most impactful work isn't about building demand—it's about securing supply. More specifically, human supply. In today's competitive landscape, finding and keeping exceptional people has become difficult...
We join clubs, root for sports teams, even get tattoos to show our allegiance to something bigger than ourselves. That's the kind of passionate loyalty businesses dream of, the kind that makes customers not just like your product but consider it an integral part of their identity. But what we're really...
Remember when "Made in America" was everywhere? We do. And we want it back. But wishing won't make it so. Nostalgia isn't a business strategy. The world has changed. Our competitors have changed. We need to change too. Here's the truth: American manufacturing can rise again. But not with yesterday's playbook. The Story Revolution What if...
