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Video content is no longer a "nice to have", it is a must (especially for non-profits). Organizations that become "media first" in their daily efforts simply get more traction!  Stories connect with their audience and move them to take action. What does this mean tangibly? Better storytelling with video leads to...

02 August, 2024

Building a strong personal brand has become essential for founders. Why? Because deal flow requires more than making people aware of your company; you need serious authority and influence before sitting coming to the table. By the way, I include recruiting in my definition of deal flow. While there are many ways to...

22 July, 2024

Information seems to be speeding up and increasing consumer skepticism. Thoughtful brands are leveraging an unexpected medium to connect with their audiences: documentaries. This shift towards authenticity in marketing isn't just a fleeting trend; it's a response to a fundamental change in consumer behavior and expectations. According to a 2023 study...

18 July, 2024

Most business owners believe video should be a powerful part of their marketing strategy, but most business owners do not execute on a video content plan. Why? Because it's hard to run a business and a successful video team. I'll write more about that in a future blog but this article is...

12 July, 2024
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