It's natural to wonder if traditional content creation methods are at risk of obsolescence given the meteoric rise of AI in filmmaking. However, when it comes to documentary filmmaking (video content), particularly for brand storytelling, the human touch remains irreplaceable. Why? The Power of Authenticity It’s obvious right? At its core, documentary video...
Video is a secret weapon. Why? Because video is the only way people can “spend time with you” without actually spending time with you. And of course spending time is the only way to build real trust and influence. And since people like numbered lists, here’s 20 reasons why using...
Work is slow. I’m hearing it across the board. I’m hearing it from friends in completely different industries. My brother got laid off from his job recently. A ton more filmmakers are reaching out to us looking for opportunities. Many of us are having to take extra freelance work. The...
When you're starting a creative project, sometimes it’s helpful to have examples of other pieces of work that you can utilize as a template, inspiration, or proof of concept, especially with something visual like videos. It’s especially helpful to have visual references to show a group of people in order...
Did you ever do something as a child knowing full well that you were going to get in trouble, but you couldn’t let that stop you? I’m not talking about sneaking treats from the cookie jar when no one was looking or playing outside past when the streetlights came on. I’m...
I was talking with my brother the other day about the concept of “trash can purchases.” These are things that people buy which hold no long-term value and exist almost exclusively to give the owner a false sense of fulfillment or superiority. You know what I’m talking about – big TVs,...
