FLAGSHIP FILMS

Brand Story

Every organization needs a Brand Story on their home page. The Brand Story is an authentic view of who your brand really is, what you do, and what you stand for.

A good Brand Story shows your unique origin, examples of your core values in action, and turns the right viewer into a qualified prospect. 

Customer Story

Often organizations make the mistake of capturing simple talking head testimonials but the problem is, no one cares about solicited words from your customer until they can see a detailed view of the problem that was solved. They need to identify with the situation and imagine their problems being solved and mini-documentary is perfect for this.

The trick is to leverage the age old structure of conflict plus raising of stakes. This creates a compelling story, builds trust, and leaves the viewer ready to take action.

The right idea, rewritten many times, with the right execution can lead to a successful Ad campaign . The secret sauce does not lie in flashy whiz bang, but rather in whether or not the viewer connects emotionally, on a deeply human level.

Think about Super Bowl Ads… the most boring are plastic star-laden, choreographed, VFX heavy nonsense with a cheesy punchline leaving you wondering who the Ad was for. Conversely, the ads that make you laugh or cry are endearing, and you talk about them.

Culture is often the most misunderstood and underdeveloped part of a business. Your culture can be determined by asking: “what does it take to fit in here?”. It will self reproduce, either positive or negative, but it can be greatly influenced using the power of story.

Imagine an internal facing documentary (or series) showing in detail the conflicts and how they were resolved… or spotlighting a team member who went above and beyond to innovate or serve a customer. When done authentically, it has a massive impact on company culture. For those who are brave enough to show these films publicly, you will attract more talent that fits with this desired culture.

Events are amazing opportunities to craft a narrative, because the key voices are already gathered. The event itself can be a great backdrop, but the story is about the reason for the event… new products, new features, community building, learning from experts in the conference topic, etc.

If you have guest speakers, crafting a story for them around the topics is a strong way to deepen the relationship and extend the collaboration into the guest’s social network.

Whether for a product or a campaign, animated explainers can take complex or abstract concepts and make them easily understandable through the magic of visual storytelling.

Motion graphics can be crafted in an array of different styles to match your brand, and often a hybrid of live action and motion graphics is a cost effective way to do extended storytelling (think Vox animated infographics).