Collaboration: A cheat code for YouTube Channel Growth (11 Examples)
Sure you can slow grow the old fashioned way… but there is a better way. Collaboration has become the dominant strategy for channel growth and audience expansion. By joining forces with other creators, creators (and brands) can tap into new audiences, showcase diverse perspectives, and create content that’s greater than the sum of its parts. […]
Video Strategies for Non-Profits (13 examples)
Video content is no longer a “nice to have”, it is a must (especially for non-profits). Organizations that become “media first” in their daily efforts simply get more traction! Stories connect with their audience and move them to take action. What does this mean tangibly? Better storytelling with video leads to more funding and recruiting. […]
Founders Should Leverage Video to Build Their Personal Brand
Building a strong personal brand has become essential for founders. Why? Because deal flow requires more than making people aware of your company; you need serious authority and influence before sitting coming to the table. By the way, I include recruiting in my definition of deal flow. While there are many ways to build influence, […]
Authenticity: Why Brand Documentaries Are Trending
Information seems to be speeding up and increasing consumer skepticism. Thoughtful brands are leveraging an unexpected medium to connect with their audiences: documentaries. This shift towards authenticity in marketing isn’t just a fleeting trend; it’s a response to a fundamental change in consumer behavior and expectations. According to a 2023 study by the Content Marketing […]
Modern Video Marketing
Most business owners believe video should be a powerful part of their marketing strategy, but most business owners do not execute on a video content plan. Why? Because it’s hard to run a business and a successful video team. I’ll write more about that in a future blog but this article is for that small […]
The Irreplaceable Human Touch: Why AI Can’t Capture the Magic of Documentary Video for Brand Storytelling
It’s natural to wonder if traditional content creation methods are at risk of obsolescence given the meteoric rise of AI in filmmaking. However, when it comes to documentary filmmaking (video content), particularly for brand storytelling, the human touch remains irreplaceable. Why? The Power of Authenticity It’s obvious right? At its core, documentary video thrives on […]