Executive Influencer: Senior Leaders Must Build a Powerful Personal Brand With Video
What if the most powerful asset in business today isn’t your product or your technology, but something far more personal: your story, told through video, reaching precisely the right people at exactly the right time? The Executive Video Revolution: By the Numbers The quiet transformation in executive communication reveals itself through unexpected patterns. According to […]
The best companies don’t chase customers—they’re fighting a war for talent.
Most people assume Votary Films is being hired mostly for marketing. But something fascinating has happened in recent years: our most impactful work isn’t about building demand—it’s about securing supply. More specifically, human supply. In today’s competitive landscape, finding and keeping exceptional people has become difficult… often more difficult than finding customers. Our partners are […]
Building a Cult Brand with Video
We join clubs, root for sports teams, even get tattoos to show our allegiance to something bigger than ourselves. That’s the kind of passionate loyalty businesses dream of, the kind that makes customers not just like your product but consider it an integral part of their identity. But what we’re really talking about here is […]
The American Manufacturing Renaissance: A Story Waiting to be Told
Remember when “Made in America” was everywhere? We do. And we want it back. But wishing won’t make it so. Nostalgia isn’t a business strategy. The world has changed. Our competitors have changed. We need to change too. Here’s the truth: American manufacturing can rise again. But not with yesterday’s playbook. The Story Revolution What […]
Collaboration: A cheat code for YouTube Channel Growth (11 Examples)
Sure you can slow grow the old fashioned way… but there is a better way. Collaboration has become the dominant strategy for channel growth and audience expansion. By joining forces with other creators, creators (and brands) can tap into new audiences, showcase diverse perspectives, and create content that’s greater than the sum of its parts. […]
Video Strategies for Non-Profits (13 examples)
Video content is no longer a “nice to have”, it is a must (especially for non-profits). Organizations that become “media first” in their daily efforts simply get more traction! Stories connect with their audience and move them to take action. What does this mean tangibly? Better storytelling with video leads to more funding and recruiting. […]