25 Feb Kam Kunce

Kamron Kunce, What Businesses Actually Want From Filmmakers

(3 minutes of value)

Kamorn Kunce: CMO

CMO Kamoron Kunce and I talked about the importance of branded content for organizations, and what makes for a good film-production partner. Here’s what I learned

Here’s the full video :

What Businesses actually want from film-production companies. 

They want to see partners that can shape a story. Almost all filmmakers can film. It’s in the name of the title. But it’s what you do with the film that really matters. 

To shape a story, Kam looks for filmmakers that are able to manage energy on set. It’s more than just following the production schedule, it’s making sure that people on camera feel comfortable, empowered, and in the right physical and mental-headspace to bring out the best of them on camera 

B2B interactions are notorious for their high standards of each other. It’s no exception with film. Having a film-production team that can match the quality and timeline of B2B momentum turns a one-time opportunity into a continuous partnership. 

Pushing creatively while maintaining humility is a trait organizations value in film partners. Film production partners are being brought on for their expertise in bringing stories to life. Not at the expense of disresecting the tribal knowledge of who they are working with, but at the expense of using it to dive deeper into the story to drive deeper-emotional results. 

“You earn attention by being useful, you earn trust by being consistent” 

• Kamron Kunce