Build Your Personal Brand with Video: 20 Reasons to get after It

Build Your Personal Brand with Video: 20 Reasons to get after It

Video is a secret weapon. Why? Because video is the only way people can “spend time with you” without actually spending time with you. And of course spending time is the only way to build real trust and influence. And since people like numbered lists, here’s 20 reasons why using video should be your move.

1. Genuine Connection

Video lets you show your true self. Your personality, tone, and body language come through, helping you connect authentically with your audience. Don’t try to be someone else… the real you will attract the people you want in your camp.

2. Visual Storytelling

Humans love visuals, and structure, and especially conflict. Videos let you tell engaging stories that stick with your audience longer than text.

3. Higher Engagement

Videos get more likes, comments, and shares than other content types. This boosts your reach and visibility.

4. Show Your Expertise

Show off your skills and knowledge with tutorials, how-tos, and insightful discussions. This positions you as a leader in your field.

5. Flexibility

From vlogs to interviews, live streams to tutorials, videos offer many formats. This keeps your content fresh and interesting.

6. Boost SEO

Search engines favor video content. Posting videos on your site or platforms like YouTube can improve your SEO and draw more traffic.

7. Emotional Impact

Videos can evoke emotions more effectively than text or images, creating a deeper connection with your audience.

8. Memorable Content

People remember videos better than text. Your brand message is more likely to stick with viewers.

9. Easy Access

With the rise of mobile usage, videos are easy to access for a global audience, anytime, anywhere.

10. Shareability

Videos are highly shareable on social media. A great video can go viral, significantly boosting your visibility.

11. Personal Touch

Personal videos make your brand more relatable. Whether it’s a behind-the-scenes look or a day-in-the-life vlog, it brings you closer to your audience.

12. Engaging Updates

Use video to keep your audience updated on your latest projects, achievements, or industry news. It’s more engaging than text updates.

13. Time-Saving

When you need to learn something do you read or click the video? Videos convey information quickly and efficiently. Your audience can grasp your message in a few minutes, saving them time while keeping them informed.

14. Creative Expression

Videos provide a platform for creativity. From filming to editing, you can express your unique style and stand out.

15. Building Trust

Mentioned this at the outset… Seeing your face and hearing your voice builds trust. It humanizes your brand and makes you more approachable.

16. Interactive Content

With features like live streaming, you can interact with your audience in real-time, answering questions and building a community.

17. Repurposable Content

One video can be turned into multiple formats—blog posts, social media snippets, podcasts, etc. This maximizes your content’s value and reach.

18. Professional Growth

Creating videos helps you develop valuable skills like public speaking, scriptwriting, and video editing, which are beneficial for your career.

19. Data Insights

Video platforms provide detailed analytics. You can see what works and what doesn’t, allowing you to refine your content strategy.

20. Staying Ahead of the Curve

Video is the future. By mastering video content now, you position yourself ahead of the curve and set yourself apart in a competitive landscape.

You already knew all that didn’t you? 🙂 If you feel stuck with video, hit us up.

Jed Burdick
Jed Burdick

Father, Husband, Entrepreneur, Storyteller.