Building a strong personal brand has become essential for founders. Why? Because deal flow requires more than making people aware of your company; you need serious authority and influence before sitting coming to the table. By the way, I include recruiting in my definition of deal flow. While there are many ways to...
It's natural to wonder if traditional content creation methods are at risk of obsolescence given the meteoric rise of AI in filmmaking. However, when it comes to documentary filmmaking (video content), particularly for brand storytelling, the human touch remains irreplaceable. Why? The Power of Authenticity It’s obvious right? At its core, documentary video...
Video is a secret weapon. Why? Because video is the only way people can “spend time with you” without actually spending time with you. And of course spending time is the only way to build real trust and influence. And since people like numbered lists, here’s 20 reasons why using...
I was talking with my brother the other day about the concept of “trash can purchases.” These are things that people buy which hold no long-term value and exist almost exclusively to give the owner a false sense of fulfillment or superiority. You know what I’m talking about – big TVs,...
I used to think that everybody was creative. I’ve heard that phrase many times and it sounds inclusive and somewhat obvious, but I hadn’t given it a whole lot of thought until the last few years. I’ve taken creativity for granted. My overactive mind, imagination, natural interests, upbringing, personality, ADHD,...
As the internet continues to evolve, search engine optimization (SEO, for short) has become an essential aspect of web marketing. With businesses increasingly focusing on a digital-first approach, it's crucial to understand how different types of content can directly impact SEO. Ever since Google’s acquisition of YouTube in 2006, video...
