Associated Environmental Systems (AES)
AES, based in Acton, Massachusetts, is a cutting-edge environmental testing company focused on innovation in battery testing and adaptability. Their standout product, ATP Adaptable, is designed to support a wide range of battery technologies, including those used to convert internal combustion vehicles into electric ones. Their mission is to accommodate and accelerate energy innovation through customizable solutions.
Director: Jono Wibberley
Producer: Mike Palumbo
Editor: Jono Wibberley
THE PROBLEM
AES needed a compelling way to communicate the vision and impact behind their technology to a wider audience. While their technical capabilities were strong, they lacked a story-driven marketing approach that could connect with potential clients, investors, and partners on a human level. They needed a brand story video that would translate complex innovation into clear, engaging messaging, building trust and interest through visual storytelling.
OUR SOLUTION
We developed a brand story video that balances AES’s cutting-edge technology with the human motivation driving their mission. By combining strategic messaging with cinematic storytelling, the video was designed to resonate with both internal teams and external audiences. It now serves as a key asset in their video marketing strategy, reinforcing company culture while also supporting sales, investor relations, and brand awareness within the evolving EV and clean tech space.
WHAT WILL YOUR STORY BE?