Production

When you're starting a creative project, sometimes it’s helpful to have examples of other pieces of work that you can utilize as a template, inspiration, or proof of concept, especially with something visual like videos. It’s especially helpful to have visual references to show a group of people in order...

Did you ever do something as a child knowing full well that you were going to get in trouble, but you couldn’t let that stop you? I’m not talking about sneaking treats from the cookie jar when no one was looking or playing outside past when the streetlights came on. I’m...

I was talking with my brother the other day about the concept of “trash can purchases.” These are things that people buy which hold no long-term value and exist almost exclusively to give the owner a false sense of fulfillment or superiority. You know what I’m talking about – big TVs,...

As the internet continues to evolve, search engine optimization (SEO, for short) has become an essential aspect of web marketing. With businesses increasingly focusing on a digital-first approach, it's crucial to understand how different types of content can directly impact SEO. Ever since Google’s acquisition of YouTube in 2006, video...

Are you thinking of hiring a full-time video professional for your internal team? I'm not here to talk you out of it, like you may assume. As some of you may be aware, Votary initiates partnerships through clients taking our Story Acceleration Workshop. The workshop is designed to help align the...

This may be a pretty oversimplified headline at the risk of sounding click-bait-ish. BUT there really are some straight-forward ways that we’ve learned throughout the years to ensure that your video is not only beautiful looking, great sounding, but also interesting, compelling, and actually inspires a person towards action! THE VISUALS Leave...