In order to make sure we got the tone right, we did a demo shoot that we delivered before official shooting, fully edited to the track they provided. They fully trusted the vision and direction we were taking. We took the opportunity to use a jib on set for smooth movement and unique bird’s eye shots, while also getting creative with lighting and wardrobe. Most of our work is documentary, so this was a fun departure and we wanted it to pop.
They dug it! The commercial received solid feedback, had minimal revisions, and the product is gaining buzz fast. It’s a fun addition to our usual portfolio, and we’re looking forward to crafting more commercial content like this.