Studies have shown that 82% of people have been convinced to buy a product or service after watching a video, 77% of people have bought or downloaded an app after watching a video about it, 87% of consumers say video quality impacts their trust in a brand.
The statistics underscore the idea that trust is a key driver of conversions. When consumers trust a brand, they are more likely to make a purchase. Video offers a compelling way for brands to build that trust by:
Demonstrating expertise and knowledge.
Showcasing customer testimonials and success stories.
Providing an inside look at company culture and values.
Consumers are actively seeking out video content from brands. In fact, 89% of consumers want to see more videos from brands in 2024. This presents a valuable opportunity for businesses to leverage video to enhance brand loyalty and drive sales by connecting with viewers emotionally and building trust. When executed effectively, video content can turn viewers into qualified prospects by showcasing a brand’s unique origin and values in action.