Explainer Video Production Projects

Docu-series offer an extended narrative, exploring a topic or story over multiple episodes. This format allows for in-depth storytelling, building suspense and engagement over time.

   

Making Complex Ideas Crystal Clear

Explainer videos solve a critical challenge every innovative company faces: how do you help people quickly understand what you do, especially when your product, service, or technology is complex or entirely new to market? The best explainer videos distill sophisticated concepts into clear, engaging narratives that audiences grasp in 60-90 seconds. Whether you're launching a new product, educating customers about a service, or simplifying industry jargon, explainer videos transform confusion into clarity—and clarity into action.

At VotaryFilms, we've created explainer videos across industries, from biotech firms describing breakthrough therapies to SaaS companies demonstrating software functionality to nonprofits articulating their mission. Our approach combines strategic thinking (what does the audience need to understand first?) with creative execution (how do we make this interesting?). We excel at both live-action explainers that feature real people and products, and animated explainers that visualize abstract concepts through motion graphics, illustrations, and dynamic storytelling.

 

Our Explainer Video Formula

Great explainers follow a proven structure: identify the problem your audience faces, introduce your solution in simple terms, show how it works, and clarify the benefit or outcome. We work closely with your team to distill technical details into audience-friendly language, identify the right visual metaphors or demonstrations, and craft scripts that respect viewers' intelligence while making concepts accessible. The goal isn't to tell them everything—it's to help them understand enough to take the next step.

 

See how we've made the complex simple in our collection of explainer video projects below, spanning live action, animation, and hybrid approaches.

 

Empowered

Empowered is a community of teachers who embrace a growth mindset and are committed to their craft, their students, and their communities. Founded on the idea of supporting and empowering teachers, Empowered created an instructional strategy and movement dedicated to transforming classrooms. Wichita KS Education Video for Educational Empowerment. View Project Details →

Mi Casa

This is a pilot to a series in development called “Mi Casa” where we follow the individuals of Reco-Rico, an organization committed to helping people re-connect with Puerto Rico in a meaningful way. Each episode will follow a different influencer, artist, or traveler who is immersed in the culture of Puerto Rico while helping it re-build and breathe life back into the devastation caused by Hurricane Maria. Puerto Rico US Documentary for Non‑Profit. View Project Details →

As a nationwide creative agency, we proudly serve clients across the Boston and Worcester, MA areas; Providence, RI; NYC and the entire state of New York; Miami and Tampa, FL; Atlanta, GA; Los Angeles, CA; Denver, CO; Austin and Dallas, TX; Washington, DC; Nashville, TN; and surrounding regions with corporate docu-series explainer video production services.