This is a perfect example of a meaningful story that is so much deeper than showcasing how great the product is. The connection with each other is already there, so we just had to make sure to showcase that in a genuine way. We had one day to capture the proper B-roll, so we strapped up the rigs and got running.
They provided a generous stack of free beer for us in our office, which was jaw-dropping. The event and video has been a success, and we really cherish our partnership with them.