Work is slow. I’m hearing it across the board. I’m hearing it from friends in completely different industries. My brother got laid off from his job recently. A ton more filmmakers are reaching out to us looking for opportunities. Many of us are having to take extra freelance work. The...
When you're starting a creative project, sometimes it’s helpful to have examples of other pieces of work that you can utilize as a template, inspiration, or proof of concept, especially with something visual like videos. It’s especially helpful to have visual references to show a group of people in order...
I used to think that everybody was creative. I’ve heard that phrase many times and it sounds inclusive and somewhat obvious, but I hadn’t given it a whole lot of thought until the last few years. I’ve taken creativity for granted. My overactive mind, imagination, natural interests, upbringing, personality, ADHD,...
Last year was tough. Whether it was the economy, marketing budget cuts, organizational dysfunction, lack of planning, or all of the above, we had a rough six months or so. A lot became clear in that time. We’ve been fortunate in the past. We haven’t operated like a standard business operates....
This is a phrase that I’ve been saying to myself and others lately and I’m not sure where it came from. It sounds like a mission statement of sorts and maybe I picked it up somewhere else, but it’s helped me gain clarity on some things I’ve been thinking about...
Being completely transparent here - if it isn’t obvious, filmmaking is expensive. It’s no secret that feature films on average cost over $5 mil and that’s on the low end. Commercials can go for $1 mil for 30 sec - 1 minute of screentime, and corporations invest hundreds of thousands...
