Author: Mike Palumbo

I used to think that everybody was creative. I’ve heard that phrase many times and it sounds inclusive and somewhat obvious, but I hadn’t given it a whole lot of thought until the last few years. I’ve taken creativity for granted. My overactive mind, imagination, natural interests, upbringing, personality, ADHD,...

Last year was tough. Whether it was the economy, marketing budget cuts, organizational dysfunction, lack of planning, or all of the above, we had a rough six months or so. A lot became clear in that time. We’ve been fortunate in the past. We haven’t operated like a standard business operates....

This is a phrase that I’ve been saying to myself and others lately and I’m not sure where it came from. It sounds like a mission statement of sorts and maybe I picked it up somewhere else, but it’s helped me gain clarity on some things I’ve been thinking about...

Being completely transparent here - if it isn’t obvious, filmmaking is expensive. It’s no secret that feature films on average cost over $5 mil and that’s on the low end. Commercials can go for $1 mil for 30 sec - 1 minute of screentime, and corporations invest hundreds of thousands...

Are you thinking of hiring a full-time video professional for your internal team? I'm not here to talk you out of it, like you may assume. As some of you may be aware, Votary initiates partnerships through clients taking our Story Acceleration Workshop. The workshop is designed to help align the...

Breaking News: Times are tough. The job market is fluctuating fast and a lot of people are getting laid off. The economy is pretty rough. Regardless of how we got here or how things will get better, people tend to be reactive in hard times. This includes businesses. It seems...